Cornerstone Gym is a boutique bootcamp & private training fitness center located at 300 West 23rd Street in Chelsea, NYC. I was tasked with developing the brand from conception to execution. After a thorough market analysis we created a series of three separate buckets of potential customers and built out a creative & messaging strategy to reach them. Starting with the logo development, photography of the space, the trainers, the group classes I put together all of the components and built their website & e-commerce page for ordering class passes online.